Common Cause

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We collaborated with a local agency to promote Common Cause NC’s online VoterGuide.

We created two digital ad campaigns, both targeting age 18–24 African American and Latino voters. One concept of hipster, Instagram-style illustrations evokes a feeling of trendy encouragement, while a second concept uses recent events and a bold, graphical style to fuel action. Dynamic HTML5 animation draws attention and heightens impact.

Common Cause Voting Campaign illustrations
Common Cause Voting Campaign illustrations

“If there is any project I think will be a challenge, I’ll bring it to Jen. She is not just an order taker. She has the ability to look at a project from the big picture standpoint with so much to offer from a design and concept standpoint.”

Common Cause Voting Campaign Facebook post
Common Cause Voting Campaign illustration
Common Cause Voting Campaign illustration
Common Cause North Carolina "Get ballot ready" illustration
Common Cause North Carolina "Make a plan" illustration

“Jen really is a partner, and has an engaging personality that brings a warmth to a business relationship. Anyone that works with her will get it. Nobody is more driven and motivated than Jen!”

Common Cause North Carolina "Vote because they can't" graphic
Common Cause North Carolina "Vote because they can't" graphic
Common Cause North Carolina "Make a plan" graphic
Common Cause North Carolina web ad on mobile screen
Common Cause North Carolina "Get ballot ready" graphic
Common Cause North Carolina "Get ballot ready" graphic
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