Operation Lifesaver, Inc.

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Operation Lifesaver, Inc. is a mission-driven non-profit dedicated to rail safety education.

From research to concept to content, English to Spanish, print to web, this rebranding was an extensive undertaking with high stakes: the reduction of rail-related collisions, injuries, and deaths. Audience-specific photography, impactful infographics, and skimmable content deliver lifesaving information in a relevant and memorable way.

Project scope: 273 pieces in 2 languages

English: 1 brand guide, 1 letterhead, 5 business cards, 8 print brochures, 16 web brochures, 7 banner ups, 2 postcards, 1 quiz card, 30 posters, 94 social media graphics, 45 presentation slide templates.

Spanish: 8 print brochures, 16 web brochures, 3 flyers, 30 posters, 2 postcards, 1 quiz card.

Operation Lifesaver, Inc. brand guidelines
Operation Lifesaver, Inc. brand guidelines
Operation Lifesaver, Inc. stationery
Operation Lifesaver, Inc. business cards
Operation Lifesaver, Inc. train photography graphic

“THANK YOU! You are doing a fantastic job managing all these moving parts and additions to the workload.”

Operation Lifesaver, Inc. See Tracks? Think Train! educational flyers
Operation Lifesaver, Inc. See Tracks? Think Train! educational flyer
Operation Lifesaver, Inc. Rail Safety Education materials
Operation Lifesaver, Inc. Rail Safety Education materials
Operation Lifesaver, Inc. Rail Safety Education brochure cover
Operation Lifesaver, Inc. Rail Safety Education "Know the Facts" brochure spread
Operation Lifesaver, Inc. Rail Safety Education "Know the Signs and Signals" brochure spread
Operation Lifesaver, Inc. Rail Safety Education "Make Safe Choices" brochure spread
Operation Lifesaver, Inc. Rail Safety Education Spanish brochure spread
Operation Lifesaver, Inc. Rail Safety Education brochure back cover
Operation Lifesaver, Inc. Rail Safety Education brochure front cover

“I LOVE the brochures!!! So exciting to see everything in print. Beautiful.”

Operation Lifesaver, Inc. train photography graphic
Operation Lifesaver, Inc. "Help Us Save Lives" poster signage
Operation Lifesaver, Inc. "Help Us Save Lives" poster signage
Operation Lifesaver, Inc. posters
Operation Lifesaver, Inc. posters
Operation Lifesaver, Inc. School Bus Driver eLearning Program postcards

“Jen and her team handled this project beautifully and we now have final products that our company and partners love — they brand us well and impart the messages we need to share in an up-to-date, vibrant, visual way.”

Operation Lifesaver, Inc. rail safety quiz cards
Operation Lifesaver, Inc. "Rail Safety Stats" flyer
Operation Lifesaver, Inc. "Know the Facts" social media post
Operation Lifesaver, Inc. "Know the Facts" social media post
Operation Lifesaver, Inc. social media graphics
Operation Lifesaver, Inc. social media graphics

“You KNOW us, our brand, and our messaging which is invaluable. You were handed a project with 200+ balls in the air and you brought it to fruition with 200+ beautiful pieces that fit our branding and messaging in the most beautiful and impactful way.”

Operation Lifesaver, Inc. train photography graphic
Operation Lifesaver, Inc. banner ups
Operation Lifesaver, Inc. banner ups
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