Since 2014, A Lotta Love has transformed shelter environments into spaces that feel safe, dignified, and healing — but their brand didn’t reflect that.

We kept their logo and softened everything around it, reimagining their identity with warmth and trauma-informed design at its core: soft colors, approachable typography, flexible brand patterns, and a layered, modern “moodboard” approach that lets the spaces and people shine.

We delivered a fully redesigned website and a toolkit of brand assets, social templates, and an annual report template — giving their team and volunteers the tools to scale their impact confidently, without ongoing design support.

Love the story behind the work? Read more here.