Strike & Barrel
Strike & Barrel is a bowling-anchored “eatertainment” club.
We created an on-trend industrial chic brand system that was flexible enough to be used on various collateral and swag. We relied heavily on multi-font typography and creative messaging to entice all genders and ages to come and gather with friends to eat, drink, and have a good time.
THE “PIN BARREL”
Not willing to lose the distinctive mark of the bowling pin / barrel symbol that was presented in the initial concepts, the creative conjoinment became a key secondary branding element.